Introduction

Once wearer only made at home or tailoring house for individuals. Mass people could not think about trendy dresses. They only wish to wear cheap outfits for regular usages. Only rich or aristocrat family desires to wear expensive fashion items. But the day has changed. Now people of all ages desire to wear fashionable items because the price range of those items became affordable. Industrial revolution enhances the opportunities to grow many clothing industries and fashion houses. New inventions of industrial machinery like as sewing machine, weaving machine, power generator, improvement of production techniques, globalization, and marketing policy generates a level playing ground among fashion industries for competition. Thus, the price of fashion commodities reaches the mass people range and fashion houses have to appoint creative designers to deliver new lucrative items to survive in the competitive market.

Function of Fashion House
Most of the world’s renowned fashions brand headquarters are situated in four major capital cities. These are New-York, Paris, London and Milan. The tasks in a fashion house are divided into four levels.
1. The wings which procure or manufacture fabric, yarn, accessories etc.
2. The wings which produce fashion items by creative designers and workers.
3.  The wings which engage to retail sales.
4. The wings which do promotion or advertising for boost up sales.
Fashion House

We have a hundred years of glorious culture and heritage. People of our country like to live with a joyful environment. We have many social and religious festivals all the year round. It helps to grow numerous fashion houses in Bangladesh. Many prominent designers launched their individual fashion house and apply their level best effort to deliver lucrative items. Their uninterrupted attempt has stable this sector in the traditional market. Many job opportunities have formed for employees. Thus, fashion industries are contributing to our national economy by producing fashion items. All renowned fashion house headquarters and outlets are situated in Dhaka city. Only Aarong has divisional outlets in Bangladesh. Here, we will brief some of them for your reference.

1. Aarong: 
AarongAarong is a pioneer fashion house in Bangladesh. It is a sister concern of BRAC and established in Bangladesh after the liberation war to improve the socioeconomic conditions of rural poor people. The word Aarong means ‘village fair’ and it was formed to uphold native culture, heritage, crafts and styles to empower rural artisans. Usually, they made a co-operative group, train up poor villagers especially women and collect their crafts to merchandise. They
organize it as a social responsibility. Consumers can purchase their lucrative products from their retail outlets or online shop simultaneously.
Launching Time: 1978
Organizer: Ayesha Abed
Address: Aarong center, 346, Tejgaon Industrial Area, Dhaka-1208
Phone: 880-28891404
Product types:
Men’s:
Traditional or western wearer, executive shirts, T‐shirts,
Panjabi-pajama, maanja, fatua, lungi, Scarves & Uttorio, short kurta,
stolesshawls, leather sandals/shoes/pouch/bag/belt etc.
Women’s:
Shalwar-Kameez, saree, Wedding dress, scarf, kurti, nightwear, Dupatta,
Taaga, leather shoes/purse/bags, shawlsscarves, tops, pants etc.
Kids:
All kinds of kids wear like Skirt Top, Pant Top, Gift Set, Kantha, Nima,
Frock, Newborn baby, Shoes, Toys etc.
Jewelry Products:
Gold, Silver, Pearl, wooden and other ornaments
Others:
Handicraft, Household accessories, Nokshi Katha, Gift Items, Antic items,
Ceramics, toys, herbal cosmetics, pottery, paintings, Home Textile, Furniture
etc.
Price Range: 750/- to 35,000/-
2. Banglar Mela:
Banglar MelaThe word Banglar Mela means ‘village fair’. Banglar Mela is one of the exclusive fashion houses in our country to uphold the local hand-loom, craft, culture and heritage. It was formed to provide a new impression to fashion conscious people. They always give priority to focusing local fabrics and heritage during product creation. Their main object is to enlighten mass people lives by stylish and comfortable design with affordable price.
Launching Time: 1st May 2001
Organizer: Emdad Hoque
Address: Banani, Road#11, House#55, Avanir Banani, Dhaka 1213.
Phone: 9873168
Product Types: Shalwar-Kameez, Kurta, Saree, Shirt, Fatua, Panjabi-pajama, Wedding dress, Tops, Kid’s Wear, Handicraft, Pottery, household accessories, Bag, Nokshi Katha, Gift Items, Home Textile etc.
Price Range: 750/- to 5000/-
3. Anjan’s:
Anjan’sAnjan’s has introduced a new impression in fashion business from its launching period. Anjan’s has reached the place in mass people mind by delivering lucrative stylish products. At the time of launching, Anjan’s had only two workers but now they have nearly one thousand workers along with 70 officials. They always give priority to the rural community especially female and improving their skills by providing training. Their main object is to deliver the finest quality of fashion items with competitive price to consumers.
Launching Time: 15th February 1994
Organizer: Shaheen Ahmed
Address: Khan Villa, 34/B, Chowdhury Para, Dhaka, Bangladesh.
Phone: 88-02-9362019, 88-02-8357754.
Products type: Shalwar-Kameez, Fatua, Kurti, Saree, Nightwear, Tops, Shawls/Scarves, Shoes, Wedding dress, Panjabi-pajama, Maanja, Shirt, Kid’s Wear, Gift Items, Handicraft, household accessories, Home Textile etc.
Price Range: 370/- to 9000/-
4. Sadakalo:

“Sadakalo” means black and white. Sadakalo brand established to deliver something special with the combination of two monochrome colors “Black and White”. Sadakalo has proved that aesthetic fashion wearer can beSadakalo-fashion-house made with the help of only two colors. One is black and another is white. Their main motto is to produce fascinated fashion goods for consumers by matching black and white color.

Launching Time: 4th October 2002
Organizer: Tahsina Shahin
Address: Dhanmondi, 351 Rifels Square 3rd Floor, Road-2, Dhaka.
Phone: 88028626282
Products type: Men’s Wear, Women’s Wear, Kids Wear, Fashion
Accessories, Household accessories, Gift Items, Books, Home Textile etc.
Price range: 300/- to 10,800/-

 

 

5. Rang:
RangRang is another top leading fashion house in Bangladesh. It is an exclusive fashion brand to patronize local hand-loom and handicraft industry. The word of rang means enlightens something by color. Their main motto is to make visible our traditional heritage by colorful painting on clothing. Hence, they organize some aesthetic designer to establish a new trend in fashion arena. Rang has a keen interest to do an experiment by fabrics and colors while developing fashion items for consumers.
Launching Time: 1994
Organizer: Biplob Saha
Address: House-96, Lake Drive Road, Sector-7, Uttara Model Town, Dhaka-1230.
Phone: 01730068040
Products
type:
Shalwar-Kameez, Fatua, Saree, Tops, T-Shirt,
Panjabi-pajama, Kurta, Handicraft, showpiece, household accessories, Bag,
Nokshi Katha etc.
Price Range: 1150/- to 18,000/-

 

 

6. Bibiana:
BibianaBibiana is an exclusive fashion house in Bangladesh with superior fabric and arty design. Bibiana merchandises a wide range of stylish collection by providing high quality, color impression, modern shape and festive look for men, women as well as kids. Their main goal is to offer the finest quality of fashion items with competitive price to consumers.
Launching Time: 1st November 2001
Organizer: Lipi Khandoker
Address: Dhanmond, Road No-5, House No-6, Ground Floor (Near Central Hospital),
Phone: 8616251
Product Types:
Men’s:
Panjabi-pajama, Gents Fatua, Shirt, Shawl, Sherwani, Sandal, Jacket, Lungi etc.
Women’s: Shalwar-Kameez, Ladies Fatua, Saree, Shawl, Dopatta, tops, skirt, lagenga.
Kids: All kinds of kids wear
Jewelry Products: Gold, Silver, Pearl, wooden and other ornaments
Others: Handicraft, household accessories, Nokshi Katha, Gift
Items, pottery, Home Textile etc.
Price Range: 500/- to 8000/-