Running your own wholesale business can be both rewarding and lucrative, as well as tricky and stressful. What starts off as an idea quickly manifests into a lot of moving parts. From deciding what you are going to sell, what your pricing will be, and what type of retailer you wish to be. It’s a competitive market out there, so anything that you can do to stand out from the rest is paramount. Luckily for you Dear Lover, I have some tricks and tips to help you on your path to success. Once you have your website up and running, and your inventory stocked, there still is the online foot traffic to think about. How can you not only bring people to your website, but keep them there long enough to make several purchases? From optimizing website speed, to analyzing user behavior, there are definitely ways that you can boost your wholesale clothing sales.
Identifying Goals:
First things first, you need to identify your specific goals. Are you trying to just simply increase foot traffic to your site? Are you trying to increase positive reviews? Or are you simply just trying to increase sales? If you yourself aren’t sure exactly what your goals are, then customers also will be a bit confused when visiting your website. It’s important to make your store user friendly by making it super easy for the user to maneuver. If you want sales to be the priority, the first thing someone should notice when entering your online boutique is the low prices that you have.
Maybe research what the trending items are currently and showcase one or two with the sale price right on your home page. Don’t overwhelm with too many items, and also don’t make it too many clicks away to find.
Are you trying to increase your reviews and enhance your users? Creating a newsletter would be a good way to accomplish this. Especially if you wish to also increase your sales, a newsletter would be great at getting the word out quickly and efficiently.
Again, minimizing the clicks is necessary for keeping the user’s attention on your page. Having the newsletter sign up on the landing page is ideal for this reason.
Make Checkout Easier
It’s a universal truth that people will shop online more if the checkout steps are short and sweet. Having to click ‘next page’ more than once may just cost you a sale. Being able to speed up the process as a whole will be sure to increase your sales. Having the option of Apple Pay or PayPal instead of making the user type in their credit card information will be very beneficial. A quicker checkout can also be accomplished by making sure that your website speed is up to date and able to load and reload fast. In the world of TikTok and Instagram reels the attention span of users are mere seconds. Don’t make them wait on your page; otherwise they may just click off.
Some Honorable Mentions
Just to review, making a quicker checkout, improving your website speed, as well as showcasing the important things on the front page are all great Conversion Optimization Tips.
There are also a few more things to consider:
- Display positive reviews and testimonials from previous purchasers.
- Using simple yet eye catching imagery. Enough to grab attention but not too much that it becomes overwhelming on the eyes.
- Have a good analytics and tracking program that can help you monitor important metrics such as when users leave your page. This will let you know where exactly you can improve.
