One of the most important competencies of a merchandiser is his ability to negotiate properly with a buyer or a supplier. He usually secures a successful order from a buyer at right price & other terms and conditions on the one hand with these skills. On the other hand, he is able to place an order to a right supplier at a convenient price and quicker delivery schedule to keep his goal. The most important topic of negotiations is to fix the price of the product, but the other issues include order volume, lead time, delivery and payment terms as well as logistic service.
Defining of negotiation: Negotiation, which also known as bargaining and it is a common portion of any trading. It is a process of communication & trading of ideas especially done between two parties or buyer, seller by which they make a series of demands and compromises. As to come to the desired point of mutual acceptance so that both parties get benefits from the transaction of business. It is a series of communication and discussion which may go very hard (often very tough) but running in a friendly environment in order to come to a mutually beneficial position.