So, you are going to start a unique clothing brand? And thinking about how to grow a fashion brand? This post is for you to get some secret tips to speed up your business. Every clothing brand needs a useful marketing plan to fight with the other competitors. To grow your business, you should have vast knowledge of market analysis, raw material sourcing, production planning, social media marketing, and prediction of future customer demand.
Working with fashion trends is very complicated. Here we are going to compile 10 effective marketing plans to grow your clothing business rapidly. We think the following business plan can deliver you a strong feedback in developing a successful fashion marketing strategy for your clothing business or brand. That can provide you with useful consumer data to adjust your marketing approach down the road.
1) Create a Responsive Website
Consumer choices are changing rapidly. Today people are feeling well in online shopping rather than in physical stores. In online shopping, customers get several options for purchasing at competitive prices. On the other hand, online sellers provide home delivery services that will minimize time and hassle. So you should have an eye-catching website with numerous product lines to attract customers. Get a responsive website if you do not already have one; it will open numerous doors from a clothing line to a fashion e-commerce brand and smooth your journey.
2) Use Your Mobile Device
The world is getting smaller day by day and it has come to hand. People like to use mobile phones rather than browsing on computer screens. So responsive website is mandatory to grow your business that automatically resizes content to fit the screen on which it is displayed. Otherwise, customers will face terrible experiences that will discourage them from visiting your website. As a result, your business will drop which will create big trouble. You can’t bet on your competitor by operating a slow website.
3) Enhance Social Network
Social media marketing is crucial for fashion firms. In the present context, social media marketing plays a vital role in this arena. You can build healthy relationships with your audience through the proper use of social platforms. Social media marketing and advertisement can boost your business around the world that will create a good impact on your customers.
4. Give Discount
Offer discounts on special days like Christmas, New Year, Valentine’s Day, Eid, Puja etc to get more engagement with customers. Messaging and email marketing will enhance your fashion brand appeal to your customers.
5. Customize Everything
To acquire new consumers and engage existing ones please try to customize self-branding to increase your sales. Unique Logo, Slogan, smart packaging, and exclusive policy will create a strong position rather than your competitors in the marketplace. Personalization is what gives fashion marketing initiatives their success.
6. Hire Influencer
Influencers may inspire minors to behave pro-socially or more healthy. 70% of teens say they trust influencers more than regular celebrities. Thus most fashion brand uses influencers to grow their business. Influencers on social media may be a great source of inspiration and motivation for young people. So connect with some influencers to post photos of them wearing your goods. It’s a powerful technique to intimate with the current market trend.
7. Concentrate on Your Visuals
Visual marketing is essential for branding, especially fashion products. Hire models and wear your products then take images or videos for online and offline advertisement. Ensure that it is of excellent quality and visually appealing. It’s ideal for increasing brand awareness and expanding your audience and business.
8. Customer care Service
Customer care is representative of a brand’s values, mission, goals, and overall personality. Quick customer support and feedback are mandatory in the fashion business. Poor customer support may lead online shoppers to stop buying things from online platforms. The success rate of selling to a new customer is only 5-20% while it is 60-70% for existing ones. Your customer service is what can help you retain your customers and maintain your sales. So pay attention to improving customer support and response to scale up your business. Use artificial intelligence (AI) chatbots on your website to provide 24/7 customer support. If they are unable to answer that question, a human representative can take over. Good customer support is suitable for growing a business.
9. Advertise to Your Users
Retargeting is a technique to retouch your previously visited interested customers to sell any product again. Whenever any new visitor visits your website or physical store, try to keep their contact number, and email address and start a conversation later to boost your sell. This attempt will increase your sales and raise engagement with customers.
10. Create a Contest or Giveaway
We already deliver some secret tips to grow your business but now we are going to provide the final technique on how to grow a fashion brand that is a giveaway. Contests and giveaways are a wonderful way to acquire new consumers and engage existing ones. It will enhance your audience and business. To encourage participants you have to arrange a campaign for subscribers and followers through sending email or sharing a social page, and so on.
It is not an easy task to grow a clothing brand in a competitive market. Thus, you have to pay more attention, budget, and creativity to make the brand much more profitable. We think if you follow our above tips at an early stage of your business that will enable you to expand your start-up into a strong, successful, and profitable brand.