Theoretically, a merchandiser is a person who plans, develops and presents a product to a target group. In reality, he/she is a person designated to coordinate between the customer and manufacturer to ensure product quality and specified shipment time. Additionally, we can say, a merchandiser is an individual who sources customer, negotiates with them, secures an order, sources materials, and follow up production up to shipment. In addition, they make regular contact with the buyer during the whole period from receiving order up to delivery of the consignment. They should have sound mind and body to predict consumer’s motive and personality for product diversification.
The work of merchandising may be the following:
6. Negotiating orders, cost calculation, pricing, securing orders through master LC.7. Sourcing fabrics, trims and accessories from the right place and make sure about lower price and product quality.
13. Estimating lead time and prepare time and action plan.14. Production and shipment planning.
24. If any claim issue arises against shipping goods, merchandiser should handle that critical situation brilliantly.
Merchandisers must coordinate and follow up with each and every department and monitor all the process in product creation. It is the job of the merchandisers to update information with the customer about all aspect and status of the order. Customers must be informed on day to day basis about the progress of the concerned order, and all queries must be responding on an emergency basis. Merchandisers can’t and must not keep the customer waiting for a long time. She/he should explain the real situation and work according to client’s advice.